Kinetic’s Mission - Customer Focus and Quality Products

Quality industrial knives

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The story behind The Kinetic Co., Inc., is a story of entrepreneurial spirit. During the late 1940’s an industrial salesman named C.L. Masters heard many of his northern Wisconsin customers ask if he knew of a source for better quality industrial knives. They repeatedly asked for higher quality knives than were available on the market.

Responding to the demands, Masters dedicated his time and talents to the research and development of a better product. Over the course of the next 20 years, rapid growth moved the manufacturing operation from a small shop in his garage to the most advanced facility serving the sanitary paper industry in Greendale, Wisconsin, a suburb of Milwaukee.

The company is now owned and managed by C.L. Masters’ son Joseph, who continues his father’s tradition of excellence and quality. Kinetic has a bright future, as the third generation of Masters - Cash and Jared - continue the historic legacy of craftsmanship.

The future continues to look bright as Cash’s son Clayton is the fourth generation to work at Kinetic. He is learning the business from the ground up.

C.L. Masters’ vision of manufacturing the industry’s best quality knives to increase customer productivity remains Kinetics’ mission today and in the future.